Ultimate Email Marketing Guide for Beginners

Ultimate Marketing Guide for Beginners

What is an Email Marketing

Email marketing is an effective marketing strategy for sending emails to prospects and customers. Having an email marketing strategy keeps the value of your customer relations. In addition, email marketing helps increase brand awareness by getting your email messages into your potential customers’ inboxes. It is an example of an effective marketing strategy that makes the prospect or customers aware of your new products, discounts, and other services. On top of that, it educates your audience on the value of your brand. And it keeps customers engaged between their purchases.

25 Benefits Why you Need To Get Started With Email Marketing

What is an Email Marketing Email marketing is an effective marketing strategy for sending emails to prospects and customers. Having an email marketing strategy keeps the value of your customer relations. In addition, email marketing helps increase brand awareness by getting your email messages into your potential customers’ inboxes. It is an example of an effective marketing strategy that makes the prospect or customers aware of your new products, discounts, and other services. On top of that, it educates your audience on the value of your brand. And it keeps customers engaged between their purchases. 25 Benefits Why you Need To Get Started With Email Marketing 1. Customers check their emails every day

Many are checking their emails every day. You can leverage email marketing in your digital marketing strategies as a freelancer, marketer, or business owner. Through email marketing, businesses can market their products and services digitally. As an effect of sending emails to your prospects or customers, they will be aware of what’s happening in your business. They can also monitor clearance sales or launch new products in your business.

2. Drive more conversion In your email list, you’ll have prospects whom you can share insights and tips that they can benefit from. And when they like the value you provide, these prospects will eventually convert into customers.

3. More cost-effective than a traditional marketing tactic Compared to traditional marketing strategies like billboards and tv ads, email marketing is more cost-effective. Why? This is because when you send the first 200 emails, it is FREE of charge. And your target audience will instantly receive your message when you send it.

4. Automate your sales cycle Automating emails is also leveraging digital marketing strategy in your sales cycle. Email marketing is the simplest and most convenient way of sending welcome messages and value emails to express your gratitude to your customers. You can introduce yourself through email, which is a hassle-free way of announcing a monthly sale or launching a new offer in the market.

5. Increase traffic to your website An educational email possesses videos and blogs through links. When the audience clicks the link, it will redirect the audience to a blog, landing page, or video. Thus, it drives much website traffic and social media accounts.

6. Easy to track and measure, it gives you insights Email marketing tools will provide insights and reports that you can easily track and monitor. The report presents the click and open rates and those who unsubscribed from your email list.

7. Increase brand awareness Delivering emails to prospects and customers is a robust process of making them aware that your business exists and that your company has valuable offers. Using an email marketing platform, you can automatically send one email to all audiences in your email list. Because of this capability, increasing brand awareness is one click away.

8. People prefer email People prefer email because it has a personal approach. Unlike SMS and any other form, email has no rule regarding the number of characters to use. Therefore, as a freelancer, marketer, and business owner, you can express what you want to convey in the email that you will be sending.

9. Target your email marketing for the best results Because the email platform will provide you with reports, you’ll be able to analyze the emails that generate the best results. So, your email marketing strategies will target the same practices and focus more on the relevant ones.

10. Help build your credibility Providing valuable insights consistently like tips, tutorials, and anything that helps your audience’s pain points will attract specific interested people. Thus, you will start to build relationships with them, which will then boost your credibility.

11. Use email to strengthen your relationship When you establish credibility with your audiences, you can bring in more voices, those struggling. How can you possibly do that? Send an email with a personalized approach and ask them directly about their struggles and pain points. And if you give value-based email, you can build and maintain a relationship with your network. This way, you can serve your target audience effectively.

12. Email content is shareable For instance, you are sending a value-based email. When the audience appreciates and realizes the importance of your email, the audience can easily share the content with anyone.

13. Reach people on any device Emails are available on any device. It can be a personal computer, laptop, tablet, or mobile phone. You can access your email anywhere, provided you have a connection.

14. Add a personal touch to your marketing Adding a personal touch to emails is a strategic way of establishing trust and credibility with your audiences. Email is an excellent avenue for both digital marketing and a personalized approach. In email marketing, you are like speaking directly to them by using your audiences’ names while providing relevant content.

15. It’s the perfect way to build an exciting way of promotions Email marketing is another ideal way to build an exciting way of promotions because you can directly tell your audience that you have sales and discounts in the coming days. And these promotions excite the audience more.

16. Email saves time while reaching the largest audience possible In email marketing, you can quickly send one email to all in your email list, plus you’ll receive the immediate report afterward. If you have 200 emails on your list, you can send emails for free. But, if you have more than 200 subscribers, you need to upgrade your subscription. The more you grow your email list, the more you save time reaching your extensive network. If you have other marketing channels on your website, you can add an email marketing sign-up and share it on your social media sites. It helps you save time while sending as many audiences as possible.

17. Help you with increased abandoned cart conversions This benefit applies to eCommerce stores where many visits the site, put items in the cart, and then leave without checking out. Email is another productive way of sending reminders and retargeting those who visited the store but did not purchase.

18. Provides real-time communication. Once you send the email, the prospect or your customers can read it immediately. Let’s say you remind your audience about a sale that will end soon. The audience will be reminded immediately.

19. You can stay on top of your mind Another benefit of email marketing is making subscribers excited for upcoming promotions. Whether promoting products and services on sale or buy 1 take 1, this promotional channel will lead to conversion.

20. Testing email content helps you optimize content After crafting your email, you can send it to your email for testing. Due to this benefit, you’ll be able to optimize your content and check for any errors conveniently.

21. It integrates easily into your other marketing channels Email Marketing combines effortlessly with any marketing channel. You can mainly use social media content, a blog, or a video in your email to increase traffic. You can also use content from email marketing to your social media posts.

22. You can reach your customers easily Your email list is the most crucial thing in your email marketing strategy. By sending emails to your subscribers, you can deliver valuable content instantly. And you can immediately see the results. Plus, this marketing effort costs less compared to any digital advertising.

23. It’s easy to get started Getting started with your first campaign is easy. Platforms offer templates and tools to help you conveniently set up your first campaign. There are also automation tools for setting up drip campaigns like triggering particular email messages when individuals take a specific action like leaving their shopping cart or visiting the pricing page on your website.

24. Email is versatile Another unique benefit of email marketing is that email provides a more versatile channel for communicating with your customers. Besides text and images, you can attach files, videos, and links to bring the audience to relevant content.

25. There are no character limits in Email Marketing While digital ads limit the number of characters you can use in your brand messaging, email has no character limits. You have the freedom to express your thought, but this excellent benefit does not mean that you should send longer emails because there might be instances where subscribers will get bored reading your email. We want to imply that you always consider your target audience and email marketing goals to have an effective and efficient marketing strategy.

Email Marketing Platforms

• HubSpot Email Marketing Software

• Omnisend

• Pabbly Email Marketing

• SendinBlue

• Moosend

• SendX

• Constant Contact

• Campaign Monitor

• iContact

• MailChimp

• AWeber

• ActiveCampaign

• AutoPilot

• GetResponse

• Ontraport

How to Start with Email Marketing

1. Sign up

2. Build audiences – mailing lists

3. Create campaigns – email marketing formats you’re sending.

4. Automatedale cycle

5. Landing pages

6. Send/Schedule

7. Test

8. Monitor

Email Marketing Format

1. To – audience

2. From – name, company, email

3. Subject

4. Subject preview

5. Content

6. Header

7. Title

8. Contents

9. Photo

10. Video

11. Links

12. Footer

Best Practices in Email Marketing

• Make your subject interesting

• Always have a subject preview.

• Send email campaigns at the right time.

• Pick the right email frequency.

• Pay attention to email deliverability.

• Use a memorable sender name.

• Test your email subject lines

• Use confirmed opt-in links.

• Use lead magnets

• Drive click-throughs with engaging content

• Test your emails before hitting send

• Inspire action

• Segment your audience

• Pull people in with your header.

• Make better use of the footer.

Best practices in Email Marketing

Always remember to provide value and guidelines when it comes to your marketing efforts, whether social media, click funnels, SEO, or email. In addition, don’t always sound salesy.

Source: https://surgedigital.agency/email-marketing/